Freedom Thru Self-Control Campaign

Who is the hero?

Guys who, deep down, want to change their habits, but are held back by FOMO or the despair that comes from repeated failures.

What are their pain points?

• Ashamed of acting in forbidden ways and terrified of being exposed

• Frustrated, confused, and hopeless what to do after repeated failures, especially when they thought they were home free

• Tired of continually searching for answers, but nothing works

• Feeling torn between two worlds

What is the context of where these pains happen and come from?

What do they want from addiction that isn’t working?

What could they gain by changing that’s not possible with the status quo?

How can I connect with them and infiltrate beyond their defences?